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Photo by Raj Rana on Unsplash

Adapt your approach today.

This pandemic has highlighted just how quickly we can adapt to the new normal, with readily available access to more communication channels than ever before and resilience to working remotely when required.

The likelihood is that you’re currently working from home or with a hybrid approach of limited office time and communication and content consumption has gone through the roof.

For me, this includes Microsoft Teams, Slack, WhatsApp, CRM (Salesforce + Hubspot in my case) as well as tried and tested email and phone.

Some of these communication channels we adopted during the first wave of the pandemic in March…


Make it interactive, prep a 6-week marketing campaign, and remember that first impressions matter

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Photo by Mindaugas Petrutis on Unsplash

I have planned and delivered lots of exhibitions and tradeshows in my marketing career. While this is not a definitive guide, it is a surefire way to kick-start and deliver a successful exhibition from planning to follow-up.

Trade shows and exhibitions offer a massive range of benefits; they equally demand a considerable amount of focus, budget, and commitment.

An exhibition is a perfect opportunity to meet and communicate with people whom you may not otherwise meet and engage as your brand. Attendees of exhibitions are potential buyers looking to source new partners, solutions providers, or buy your product.

I have…


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There are 3.484billion active social media users and 3.256billion mobile social media users and an increase of 9% and 10% retrospectively on last year. (Source / Hootsuite)

These statistics are phenomenal, and so is the data and marketing potential that comes with it. Any business can improve their sales and marketing efforts by tapping into social media and building core followers through high-quality content.

I am a massive advocate of social media and in particular, LinkedIn for both business and consumer marketing campaigns. Through LinkedIn, it is possible to build a strong network of individuals who can add daily value…


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The terms “upstream” and “downstream” refer to two different, but equally important, aspects of marketing. We covered the key differences between the two in an article published in 2016 called “Upstream vs Downstream Marketing; Why do so many companies focus solely on downstream marketing?”.

As a quick recap, upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics, activity and supporting the company’s sales team with their objectives.

Distinguishing these types of marketing activity can help further develop the connection between marketing and sales teams, benefiting the company’s growth and overall sales potential.

Marketing and Sales Synergy


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Photo by rawpixel on Unsplash

As we move into the second half of 2018, and past the GDPR deadline an area many businesses and organisations must have on their agenda is social customer service and more importantly how to improve it.

Regardless of your industry, customers expect live interaction at the touch of their fingertips thanks to smart devices and our ever increasing thirst for instant information through social media.

Many of you reading this will be using Facebook, Twitter, YouTube etc. to generate new traffic and brand awareness for your businesses. However, a trend is occurring whereby brainless social media posting is producing wave…


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Not a day goes past now without a blockchain based story hitting the headlines. Its primary use started life within a digital currency, everyone has heard of bitcoin, but did you know it has many applications from healthcare to the Internet of Things?

Digital currencies including Bitcoin, LiteCoin and Ethereum have surged in value over the last 12 months. While many of us have been left scratching our heads wondering what exactly it is, people including the Winklevoss brothers have made billions.

If like me, you have been researching cryptocurrencies, many stories, threads and articles are confusing, as they’re filled…


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A statement released contained the following:

Adobe is committed to delivering exceptional software and services to our customers. It’s in our nature to innovate and try new things, and it was in this spirit that we acquired Business Catalyst in 2009. As we re-focus on products that broadly provide our customers with the most value, Adobe is announcing the end of development for Business Catalyst as of March 26th, 2018. New sites will no longer be available for purchase starting with June 18th, 2018.

Adobe will stop hosting existing sites on Business Catalyst on March 26th, 2020. Adobe encourages customers…


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Following on from my recent article looking at automation in social media and how it can severely impact your business (Social Automation: Don’t do it), it was the perfect time to look at some common business social media mistakes.

Here is my break down of things NOT TO DO when managing a social media account, especially your businesses.

Over the top posting

Not a hard one to come across in the social media universe.

A business or individual that posts content more often than not.

People will follow you socially because they like you, your business and more importantly the content you create and…


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My social feeds have become breeding grounds for nothing more than overly self-promoted business owners ‘selling’ their services.

They bring no value to the table.

In fact, these posts see little or no engagement with the broader network and have the same lacking impact on your business.

During the last five years I have spent a significant proportion of my time networking and meeting business owners throughout the UK, and as a result, I have heard my fair share of short business pitches.

The first 10 seconds of which often start in the same way as the above mentioned social…


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On a daily basis, we use some critical pieces of software to help us communicate from our offices as well as remotely.

Back in 2012, Gallup data showed that 39% of employees worked remotely in some capacity, meaning they spent at least some of their time working in a location different from that of their coworkers. In 2016, that number grew by four percentage points to 43%.
Source — Gallup

During the past ten years, I have used many productivity tools, designed to simplify remote working and engage users to be more productive. …

Tom Edwards

Passionate about #SocialMedia #Marketing and always eager to connect with other marketers and creative individuals.

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