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How ai can impact your digital marketing campaigns

Marketing has changed dramatically over the last few years.

While AI has not yet replaced human marketers, it has become a very important part of digital marketing campaigns.

AI is changing the way we do business online. With the aid of AI, brands can analyse online behaviour data to understand what customers want and create content based on these insights.

This helps them create targeted marketing campaigns more likely to resonate with consumers.

For example, By analysing your website traffic, you can determine which keywords are most commonly used by visitors to your site. You can then use this information to optimise your landing pages and/or content for those keywords.

The result is that you’re able to provide an experience tailored for each visitor’s needs, which will increase conversion rates, leading to better ROI from your digital marketing efforts.

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There are many ways that AI is impacting the marketing industry.