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How can you use search data to understand your consumers’ needs?

Five types of search data you can use to gain valuable insights into consumer needs and behaviours.

You’ve worked hard to get your brand in front of the people who matter most: your target audience, or target “personas.”

But once you get that far, how can you understand what they need from your brand? And how can you use that information to create content that helps them and positions your company for success at the same time?

The answer is simpler than it might seem: try searching for terms related to your products and services.

You’ll find a lot of insights about what questions people have in their heads, giving you a great starting point for making content that informs and delights readers while simultaneously establishing yourself as an authority in the field.

What does your audience search for?

People are always searching for something.

They’re looking for specific things, like “how to make a birthday cake,” or they’re looking for broader concepts, like “what’s the best way to celebrate my wife’s birthday?”