One Marketing Stream: Upstream Vs Downstream
Published in
3 min readJul 14, 2019
The terms “upstream” and “downstream” refer to two different, but equally important, aspects of marketing. We covered the key differences between the two in an article published in 2016 called “Upstream vs Downstream Marketing; Why do so many companies focus solely on downstream marketing?”.
As a quick recap, upstream marketing is focused on strategy and the long-term market situation…