People don’t like to be sold to, but they love to buy

My social feeds have become breeding grounds for nothing more than overly self-promoted business owners ‘selling’ their services.

They bring no value to the table.

In fact, these posts see little or no engagement with the broader network and have the same lacking impact on your business.

During the last five years I have spent a significant proportion of my time networking and meeting business owners throughout the UK, and as a result, I have heard my fair share of short business pitches.

The first 10 seconds of which often start in the same way as the above mentioned social media posts begin, with self-promotion.

The remaining 50 seconds result in my mind switching off completely.

Thinking back to roughly this time last year, I visited a networking session where each member (20 were in the room) were allowed five, yes five whole minutes to discuss their business and ‘promote’ its products and services.

I remembered one and his business.

Why?