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Positivity from Business Catalyst’s end of life announcement

Tom Edwards
5 min readMar 27, 2018

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A statement released contained the following:

Adobe is committed to delivering exceptional software and services to our customers. It’s in our nature to innovate and try new things, and it was in this spirit that we acquired Business Catalyst in 2009. As we re-focus on products that broadly provide our customers with the most value, Adobe is announcing the end of development for Business Catalyst as of March 26th, 2018. New sites will no longer be available for purchase starting with June 18th, 2018.

Adobe will stop hosting existing sites on Business Catalyst on March 26th, 2020. Adobe encourages customers to download their data and migrate to other systems well before March 26th, 2020. Detailed how-to information and assistance is available. Customers’ data will be retained by Adobe until March 26th, 2020, after which date the data will be deleted. Data retention is for the sole purpose of allowing customers to export their data and transfer to another platform.

Source: https://businesscatalyst.com/#announcement

Based on the comments I have seen so far, this as to be expected is going to cause a massive headache for many Adobe Business Catalyst partners and users across the globe.

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Tom Edwards
Tom Edwards

Written by Tom Edwards

Marketing is about connecting with humans. Understand humans first, then platforms and technology.

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