Positivity from Business Catalyst’s end of life announcement

Tom Edwards
5 min readMar 27, 2018

A statement released contained the following:

Adobe is committed to delivering exceptional software and services to our customers. It’s in our nature to innovate and try new things, and it was in this spirit that we acquired Business Catalyst in 2009. As we re-focus on products that broadly provide our customers with the most value, Adobe is announcing the end…

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Tom Edwards

Marketing is about connecting with humans. Understand humans first, then platforms and technology.