Things not to do when managing a social media account

Following on from my recent article looking at automation in social media and how it can severely impact your business (Social Automation: Don’t do it), it was the perfect time to look at some common business social media mistakes.

Here is my break down of things NOT TO DO when managing a social media account, especially your businesses.

Over the top posting

Not a hard one to come across in the social media universe.

A business or individual that posts content more often than not.

People will follow you socially because they like you, your business and more importantly the content you create and share. Posting too frequently can impact a personal opinion of your content and can be classed as web-spam.

It is likely that you have got a lot to say or share but pick and choose the best platform and time for your content to be shared.

You do not have to post 24/7 to become a go-to resource.

If your content is good quality, little and often will work better and impacts on value to your followers.

Like Baiting

The most prominent and commonly seen social media mistake that will now see you penalised by some…