There are 3.484billion active social media users and 3.256billion mobile social media users and an increase of 9% and 10% retrospectively on last year. (Source / Hootsuite)
These statistics are phenomenal, and so is the data and marketing potential that comes with it. Any business can improve their sales and marketing efforts by tapping into social media and building core followers through high-quality content.
I am a massive advocate of social media and in particular, LinkedIn for both business and consumer marketing campaigns. Through LinkedIn, it is possible to build a strong network of individuals who can add daily value as well as help develop a sales pipeline. The best bit is it’s completely free to use and is highly effective when used well.
Where to start
LinkedIn is the world’s most extensive professional network, with more than 610 million users in more than 200 countries and territories worldwide.
Users like myself have found LinkedIn to be the perfect platform for delivering our professional content and associations.
LinkedIn is simply unrivalled when it comes to professional business connections, and this is what makes the social platform the perfect asset for any business.
