Why LinkedIn is Crucial for Business

There are 3.484billion active social media users and 3.256billion mobile social media users and an increase of 9% and 10% retrospectively on last year. (Source / Hootsuite)

Where to start

LinkedIn is the world’s most extensive professional network, with more than 610 million users in more than 200 countries and territories worldwide.

Grow your reach

Success for any business depends on the customer base and potential supplier base. LinkedIn offers a simple connection to both. Any company can raise and develop it’s brand awareness take advantage of advanced search to reach out to the target audience.

Source and engage top talent

Top talent throughout the world uses LinkedIn, and the platform makes it incredibly simple to connect with potential employers and recruiters and grow your professional network while doing so.

Promote your business

Using LinkedIn company page features allows a business to reaches its target audience. A company page can also be used to promote your brand’s core values, nurture leads and of course, improve the visibility of any job opportunities currently available.

Support your external website

As with any form of social media, you can use it to deliver traffic to your website and any landing pages you have. A great company page should be a glimpse into your business and an outlet that can help engage shareable content that your target audience finds relevant and beneficial.

Educate and nurture potential clients

LinkedIn is superb at educating potential clients. From talking about your products and services to delivering engagement through thought leadership articles.

Improve your brand’s credibility

Creating and publishing rich content that is relevant and based on your expertise will allow you, with time, to become a thought leader in your industry space.

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