Why LinkedIn is Crucial for Business

Tom Edwards
4 min readAug 12, 2019

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There are 3.484billion active social media users and 3.256billion mobile social media users and an increase of 9% and 10% retrospectively on last year. (Source / Hootsuite)

These statistics are phenomenal, and so is the data and marketing potential that comes with it. Any business can improve their sales and marketing efforts by tapping into social media and building core followers through…

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Tom Edwards

Marketing is about connecting with humans. Understand humans first, then platforms and technology.